We helped AIC reframe ageing as something to celebrate, not slow down for. The Life Unstoppable roadshow across the island brought seniors into three immersive zones. All to play, find purpose, and rediscover their passions. From virtual cycling to hands-on workshops and senior-led performances, we turned everyday activities into a message for seniors to take to heart – ageing is just a number, and it’s all about living life unstoppable.