We brought the idea of care to life, pixel by pixel. Inspired by the nostalgic Tamagotchi, we created a world where you’re the one being cared for. The campaign showed that with GREAT CareShield, even if one disability strikes, you’ll still be supported — just like your digital pet once was. Playful, familiar, and heartfelt, it reminded people that protection doesn’t have to feel cold and distant, but warm and personal.